虽然仍然存在营销的基础柱子，但营销的性质是改变。每个人都在寻找新的策略和方法，以帮助保持领先于趋势并从竞争中脱颖而出。即使在这个领域的经验，也很难跟踪事情的速度如何。

Thankfully, there are ways for marketing students to connect to the industry—ways that don’t involve spending all of your free time scrolling through marketing-related accounts on social media. Marketing blogs provide an awesome avenue for gaining perspective, learning best practices and sparking your creative side.

To help you get started, we’ve identified 14 quality marketing blogs in areas students might be interested in. Need to keep a pulse on the industry? Want to finally learn the finer points of search engine optimization and digital marketing trends? Just need a little inspiration? Bookmark this list for later, so the next time an opportunity arises, you’ll be ready.

Marketing blogs for learning the basics

当你对游戏的新手时，它总是一个好主意从专业人士中获得艺术感。遵循这些博客语关于目前在营销中遇到的真实情况的洞察力。

1. Moz

From breaking into video content marketing to boosting your web traffic, the莫斯博客绝对是在开发当前的策略方面充满有帮助的提示，并找到了解您的观众的新方法。这是一个在数字营销中工作的人的必备书签。

2. RazorSocial

TheRazorSocial blogdoesn’t mess around. They are filled with useful how-to guides covering a variety of common marketing technology initiatives. RazorSocial is made for those who want to wade into the deep end of marketing in a modern age.

3. Seer Interactive

Run by an agency specializing in digital media, theSEER互动博客offers insightful updates on digital marketing basics like SEO, paid search, Google Analytics, social media, user experience and more. This is an excellent option for anyone looking to brush up on digital marketing strategies and trends.

4. Content Marketing Institute

As you might expect, theContent Marketing Instituteblog is made for marketers focused on content marketing strategies. Here you’ll find helpful articles covering subjects like developing a publishing process, how to set content performance objectives and how to craft the perfect eye-catching headline.

5. From the Future

TheFrom the Future bloggets into the nitty-gritty of performance auditing as well as search engine optimization (SEO). You may have good content, but do you know how to get it in front of the people who need to see it most? This blog offers plenty of useful tips and how-to guides.

保持最新的营销博客

有时，您需要识别趋势，以便自己创新。这些博客可以帮助您知道在您作为专业人士之前在营销领域发生了什么。

6.谚语

If you want to know what the biggest marketing budgets are up to and where the market is headed next, the谚语博客is a fantastic source of the most-recent marketing news. This is an excellent nexus of all things advertising-related.

7. SparkToro

SparkTorois an audience research software startup co-founded by Rand Fishkin (founder of the aforementioned Moz blog) with a blog that’s packed with useful information about the shifting digital marketing and software-as-a-service (SaaS) landscape. Here, Fishkin carries on the easy-to-read, highly informative style of blogging that helped build Moz’s strong reputation within the industry.

8. Adfreak by AdWeek®

From laughable mistakes in advertising to genius wins,Adweek’s Adfreak blogwill help you stay on top of all the current waves in pop culture. This site highlights advertisements and digs into the minds of the creatives who’ve made them.

9. Adweek每天的社交专业人士

Though these topical headlines are more like content bites,Social Pro Dailywill give you an idea of what’s changing day to day in the world of Facebook®, Twitter®, TikTok® and other social media platforms.

10. Digiday

适用于品牌更新和专家意见，挖透赛is a quality catchall publication. Here you’ll find updates on the digital advertising industry at large as well as case studies in high-profile successes—and flops!

11. Search Engine Land

With hundreds of subject categories to choose from, theSearch Engine Landblog looks at how marketing and technology intersect in the digital media age through SEO, paid search and more.

Marketing blogs by industry professionals

作为学生，我们都有几天的创造力似乎用完了。无论你做什么，陈词滥调跟着你。这些成功的营销人员提供了旨在重新焦点的有趣技巧，并向您展示可能的。

12. Seth Godin

Seth Godin’sshort-form, off-the-wall content ranges from topics like “Quieting the Lizard Brain” to “Permission Marketing.” If you are looking for a marketing blog that doesn’t take itself too seriously while peppering in useful insight, this one is for you.

13. George Tannenbaum

In his blog广告老年人，探索“广告的未来，英语语言和其他小气的衰落”。您可能必须为营销内容挖掘一点，但您将享受愉快的时光。

14. Babak Azad

With many years in the world of marketing,巴巴亚扎达is a marketing consultant with lots of lessons to share about performance marketing and brand building. While much of the content is understandably geared toward business owners, the subject matter covered is useful for all levels of marketing professionals.

Get a grasp of what lies ahead in marketing

通过保持最新与作为学生的营销世界，您可以获得优势，了解新的东西，了解如何为创建有效，成功的竞选团队做出贡献。为了更好地了解营销职业生涯可以接受您的位置，查看我们的文章“12 Intriguing Marketing Job Titles to Strive For in Your Career.”

EDITOR’S NOTE: This article was originally published in 2016. It has since been updated to include information relevant to 2021.

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