您对商业职业感兴趣，但选择压倒性。有一个看似无限的数量business degrees and programsavailable, and you’re having trouble keeping them all straight. From accounting to human resources to management, there’s a lot to consider as you search for the right fit.

To help you narrow it down, we’ve provided a side-by-side comparison of two top business fields: marketing versus finance.

Finance and marketing are two of the most in-demand business majors. Whether you’re leaning toward the more creative side of marketing or favoring the analytical side of finance, this article can help you clarify which degree is right for you.

营销vs. finance: The basics

You may think you know what a business degree entails, but “business” is a broad term that encompasses many varying programs and career paths. There’s a lot to consider when choosing a major, but first you need to understand the different functions of finance and marketing.

营销is the process of introducing buyers (either consumers or businesses) to the products or services a company offers. This is done through traditional channels—like TV ads, radio ads or billboards—and through digital marketing channels, like blogs, videos and social media. Digital marketing is constantly changing and increasing its scope to include avenues like content marketing, search engine optimization and email marketing.

Finance另一方面，所有关于预算金钱和资产都是全部。它是similar to accountingin that it involves computation and investments. However, those who study and work in finance will understand how to effectively manage debt, properly manage an investment portfolio and efficiently monitor financial markets and trends.

营销vs. finance: Common job titles

不w that you have a better understanding of the basics of finance and marketing, you may be curious to see what you can do with a degree in each of those fields.

We rounded up some of the job titles you’re likely to encounter in finance and marketing. This includes career information from the Bureau of Labor Statistics highlighting salaries, job outlook projections, and common job duties so you can get a feel for what the basic day-to-day of each position entails.

Common marketing job titles

1。营销manager

• Common duties:
  • Create marketing strategies from objectives and market characteristics
  • 通过各种营销活动促进服务或产品
  • Describe product offerings and create strategies on pricing
• Projected employment growth (2018 – 2028):8 percent¹
• 2018 median annual salary:$132,620¹

2。Sales representative

• Common duties:
  • Identify prospective customers and follow sales leads
  • 与潜在客户沟通有关产品或产品的功能
  • 通过定期办理登机手续和维护客户关系
• Projected employment growth (2018 – 2028):2 percent¹
• 2018 median annual salary:$61,660¹

3.Market research analyst

• Common duties:
  • 收集市场条件和产品销售数据
  • Determine company’s position in the market and compare to competitors’ prices and sales
  • Collect statistics and information through surveys, polls and questionnaires
• Projected employment growth (2018 – 2028):20 percent¹
• 2018 median annual salary:$63,120¹

4。通讯专家

• Common duties:
  • 创建、maintain and promote public image of company through media
  • Form beneficial relationships between company and consumers, communities or public interest groups
  • Determine objectives and needs of different companies and develop strategies to promote products or services
• Projected employment growth (2018 – 2028):6 percent¹
• 2018 median annual salary:60,000美元¹

5。Digital marketing specialist

• Common duties:
  • Develop digital strategies to promote visibility and engagement of a product or service
  • Analyze online consumer behaviors in relation to the product and market
  • Monitor and measure outcomes and data for further optimization
• Projected employment growth (2018 – 2028):7-10％¹
• 2018 median annual salary:$90,270¹

Common finance job titles

1。金融分析师

• Common duties:
  • Report on current and past financial data
  • Determine a company’s value and prospects through financial statements and meetings
  • Gather trends and statistics and build investment portfolios
• Projected employment growth (2018 – 2028):6 percent¹
• 2018 median annual salary:$85,660¹

2。会计

• Common duties:
  • 保留公司资产，负债，税收和利润的记录
  • Analyze financial statements and reports for standardization and accuracy
  • Organize tax returns and reports to meet tax requirements and standards
• Projected employment growth (2018 – 2028):6 percent¹
• 2018 median annual salary:$70,500¹

3.Business analyst

• Common duties:
  • 研究系统和运营，可以帮助管理工作更有效
  • Gather and analyze data to develop solutions
  • Follow through with implementation and monitoring of the effectiveness of new strategies
• Projected employment growth (2018 – 2028):14%¹
• 2018 median annual salary:$83,610¹

4。预算分析师

• Common duties:
  • Examine budget estimates for accuracy and conformance with procedures
  • 分析月度部门预算和会计报告
  • Assist business leaders on cost analysis, fiscal allocation and budget preparation
• Projected employment growth (2018 – 2028):4–6 percent¹
• 2018 median annual salary:$76,220¹

5。财务总监

• Common duties:
  • Assist companies or organizations in making financial decisions
  • Create and monitor budgets, financial plans and investments
  • Write and review business reports, financial forecasts and annual budgets
• Projected employment growth (2018 – 2028):16 percent¹
• 2018 median annual salary:$127,990¹

营销与金融：所需技能

These jobs may sound interesting, but they aren’t for just anyone. Positions in either field require a specific set of skills. We looked into data from thousands of job postings to find the top skills required in both marketing and finance.

Take a look at these in-demand skills in finance and marketing so you can gain a better understanding of which positions could be a good fit for you.

营销skills in demand:²

• 社交媒体
• Project management
• Budgeting
• 产品管理
• Customer service
• Digital marketing
• Market strategy
• Sales
• Scheduling
• Market research

需求的财务技能：³

• Customer service
• Accounting
• Budgeting
• 财务分析
• 对账
• 财务报告
• Financial statements
• General ledger
• Scheduling
• Data entry

You probably noticed that finance and marketing share some common skills. Marketing and finance serve different purposes in the business field, but they do share some overlap in job duties like budget management and project management, as well as using software like Excel.

营销与金融：教育要求

Don’t worry if the skills above sound intimidating. No one expects you to know how to perform financial analysis or create an effective digital marketing strategy without the proper training. That’s where finance and marketing degree programs come in.

不t all jobs in these fields require a degree, but many do. Our research of current job postings revealed that 87 percent of marketing employers and 67 percent of finance positions are seeking candidates with a bachelor’s degree.^{2, 3}

除了提高您的招聘潜力外，合适的教育还通过培训您在寻找特定技能的技能来培训您的员工。如果您在营销vs财务方面，这些故障使您能够了解您可以期望的内容。

营销degree program

营销教育将教导您销售和营销策略，以及数字营销的最新效果。这些是您可以预期的一些课程，作为Rasmussen学院的营销学生。

营销courses

• Consumer Behavior
• Business Project Management
• 战略销售和销售管理
• 数字营销的基础
• 营销Communications

Finance degree program

财务学生在财务管理原则中获得基础。他们增长了他们的关键思维技能，并了解如何以及何时冒险和管理金融组合。这些是一些课程财务学生可以期待在拉斯穆森学院。

财务课程

• Money and Banking
• Investments and Security Markets
• International Finance
• Applications in Corporate Finance
• 风险管理

营销vs. finance: The decision is yours

We’ve explained finance and marketing so you have a better idea of what these fields entail and which one is the best option for you. In the end, marketing versus finance is your choice to make. If strategically connecting with consumers to make a sale sounds like it’s up your alley, check out our article, “我应该是营销专业吗？你需要知道的一切.”

If the numbers, analysis and risk assessment of finance sound like the right fit, read up on these “9 Signs You Have What It Takes to Major in Finance.”

¹劳工统计局，美国劳工部，职业前景手册[2019年12月（2019年12月）www.bls.gov/ooh/。信息代表国家，占用的国家，占用的均等数据，包括各级教育和经验的工人。此数据不代表起始工资。您所在地区的就业条件可能会有所不同。
²Burning-Glass.com (analysis of 696,036 marketing job postings, Dec. 01, 2018–Nov. 30, 2019)
³Burning-Glass.com (analysis of 1,976,266 finance job postings, Dec. 01, 2018–Nov. 30, 2019)

EDITOR’S NOTE: This article was originally published in 2013. It has since been updated to include information relevant to 2020.